Table of Contents
Introduction
Running a successful Shopify store means keeping customers happy and products moving. But what happens when your best-selling item goes out of stock? Instead of making a sale, you risk losing a customer, possibly for good. That’s where back-in-stock alerts can make a big difference. These alerts let shoppers know when a sold-out item is available again, giving you a second chance to close the sale.
In this guide, we’ll explore how back-in-stock alerts work, why they’re essential for Shopify brands, and how Notifylyst makes setting them up quick and easy. Whether you’re new to eCommerce or looking to optimize your store, this is the only guide you need to turn stockouts into sales opportunities.
What Are Back in Stock Alerts?
Back-in-stock alerts are automatic notifications sent to customers when an out-of-stock product becomes available again. They can be sent via email, SMS, or even web push notifications.
Here’s how it works:
1. A customer visits your Shopify store.
2. They find a product they love, but it’s sold out.
3. They click a “Notify Me” button and enter their email or phone number.
4. As soon as the product is restocked, they get an alert.
5. They come back and (hopefully) make a purchase.
It’s that simple—but very powerful.
Why Back in Stock Alerts Matter for Your Shopify Store
1. Recover Lost Sales
When items are out of stock, you’re losing money every minute. Back in stock alerts help recover those sales by bringing customers back to buy the item they already wanted.
2. Improve Customer Experience
Customers appreciate being kept in the loop. Giving them the option to be notified instead of leaving empty-handed builds trust and satisfaction.
3. Understand Demand
With Notifylyst, you can see which out-of-stock products people are signing up for. This helps you plan inventory better and prioritize restocks.
4. Build a Bigger Email List
Back in stock alerts are a great way to collect emails from shoppers who are genuinely interested in your products.
How Notifylyst Makes It Easy
Notifylyst is a powerful tool built specifically for Shopify brands. It helps you set up, manage, and optimize back-in-stock alerts in just a few clicks. Here’s what makes Notifylyst stand out:
1. Easy Setup
No need to touch any code. Notifylyst integrates directly with your Shopify store and works out of the box. You can get started in minutes.
2. Beautiful Widgets
Customize the “Notify Me” button and pop-up to match your store’s look and feel. Keep it simple, clean, and on-brand.
3. Multi-Channel Notifications
Reach your customers where they are—email, SMS, or web push. Notifylyst gives you the flexibility to choose the best way to alert your shoppers.
4. Smart Reporting
Track which products are getting the most sign-ups and see how many sales you’ve recovered with back-in-stock alerts. Knowledge is power!
5. Automation Done Right
Once you set it up, Notifylyst handles everything for you. No manual alerts, no guesswork—just smooth, automatic notifications.
Best Practices for Using Back in Stock Alerts
Here are a few tips to get the most out of your alerts:
- 1. Highlight the “Notify Me” Option: Make sure customers can easily see the button. Use contrasting colors and place them near the product title or price.
- 2. Restock Regularly: Try to restock popular items as soon as possible. A delayed restock can mean missed sales.
- 3. Use Data Wisely: Let sign-up numbers guide your inventory decisions.
- 4. Send Alerts Quickly: As soon as a product is back, send the alert. With Notifylyst, this happens automatically.
Conclusion
Out-of-stock products don’t have to mean lost sales. With the right back-in-stock alert system in place, you can turn missed opportunities into real revenue. And with Notifylyst, setting that system up is easier than ever.
If you’re a Shopify brand looking to boost sales, delight customers, and stay ahead of the game, Notifylyst is the tool you need. Ready to win back lost sales? Start using the Notifylyst app today and never miss a customer again.